IB商業管理知識點目錄,都包括哪些內容?
來源:A加未來國際教育 ? ? ? 時間:2020-04-08 13:47
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商業管理作為管理學的重要分支,是一門應用性很強的學科。它依據管理學、經濟學的基本理論,研究如何運用現代管理的方法和手段來進行有效的企業管理和經營決策。今天A加未來小編就帶大家一起來了解一下IB商業管理知識點目錄,來看看高中IBDP階段的商業管理課程都會學些什么吧!
Unit 1:Business Organization and Environment
Longer notes:
Business Management Overview
Quick reference:
1.1 Introduction to Business Management
1.2 Types of Organization
1.3 Organizational Objectives
1.4 Stakeholders
1.5 External Environment
1.6 Growth and Evolution
1.7 Organizational Planning Tools
Unit 2:Human Resources
Quick reference:
2.1 Functions and Evolution of Human Resource Management
2.2 Organizational Structure
2.3 Leadership and Management
2.4 Motivation
2.5 Organizational(Corporate)Culture
2.6 Industrial/Employee Relations
Unit 3:Finance and Accounts
Longer notes:
Accounting and Finance
Quick reference:
3.1 Sources of Finance
3.2 Costs and Revenues
3.3 Break-even Analysis
3.4 Final Accounts
3.5 Profitability and Liquidity Ratio Analysis
3.6 Efficiency Ratio Analysis
3.7 Cash Flow
3.8 Investment Appraisal
3.9 Budgets
Unit 4:Marketing
Longer notes:
Marketing
Quick reference:
4.1 The Role of Marketing
4.2 Marketing Planning(Including Introduction to the 4 Ps)
4.3 Sales Forecasting
4.4 Market Research
4.5 The Four Ps(Product,Price,Promotion,Place)
4.6 The Extended Marketing Mix of Seven Ps
4.7 International Marketing
4.8 E-Commerce
Unit 5:Operations Management
Quick reference:
5.1 The Role of Operations Management
5.2 Production Methods
5.3 Lean Production and Quality Management
5.4 Location
5.5 Production Planning
5.6 Research and Development
5.7 Crisis Management and Contingency Planning
以上就是A加未來小編關于IB商業管理知識點內容的總結,總體來說,IB商業管理所涉及到的知識點內容都相對比較基礎,能夠很好的幫助同學們構建商科的知識體系,并幫助學生培養商科思維,是一門非常值得推薦的商科入門學科選擇。
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